LFW AW11 MARK FAST collage

Well any similarities so far? hm.... neutrals, shiny wet leather look, orange, dark chocolate brown...fury/fluffiness.....STILL something different in amazing textures and volume...sculptureous layering, crochet-like design which gives a bit of uniqueness (and I am getting a bit too critical here, but feel like the colour palette is getting a bit monotonous.....or is it just me?)

LFW AW11 - NEWGEN Exhibition

I was lucky to be given the chance to visit Somerset House this weekend, and see all the amazing talented designers exhibiting.

As a result of my personal passion for ethical and sustainable designs, I will explore in more details one by one all the fantastic designers I loved at Estethica Exhibition this weekend.

However, this post is for quickly reflecting on the NEWGEN AW11 winners. I could not just walk pass without having a closer look ;)

NEWGEN was created in 1993 by The British Fashion Council to promote and showcase new talents. THis talent identification scheme is internationally recognised and promoted by TOPSHOP.

Some designers get sponsored catwalk spaces and financial support towards their shows, others get exhibition and presentation spaces during LFW offering a great opportunity to introduce their collections to influential press and buyers. 

NEWGEN has extended it support offering business and mentoring support, and access to sales and marketing support and business advice in partnership with Shoosmiths, Baker Tilley and Lloyds TSB.

For more details on NEWGEN and previous winners please visit their website:  ----> BFC

This year's winners are below:

Click here for their profiles

 Before I entered the room, at the staircase I got distracted for a minute by a lovely airy, floaty scarf  installation with prints by the NEWGEN designers in the Stamp Stairs of Somerset House:

 I was so so excited when I entered the different rooms, and I could not wait to take some photos of all the wonderful things to share it with you, but not even half way I have been asked no to take pictures from one of the designers and all of a sudden I felt really intimidated and embarrased so unfortunately after that my courage just evaporated into miniscle pieces ;( so here are the few photos that I managed to take, and I regret so so much that I could not get any images of the designs from my all time favourites Christopher Raeburn and Felicity Brown.

xxxxx

Kingu