Ada Zanditon - The CRYOFLUX AW11 from Andrew & WIlliam Ho on Vimeo.
“Under the frozen surface of Jupiter's moon Europa, has evolved a new species: The Cryoflux.
Descending onto earth she arrives in the barren darkness of the Antarctic winter, to explore a frozen world in
an unfamiliar state of flux. Clothed in powerfully sculptured attire, encompassing vibrant flames and ice
shattering prints, she reflects her surroundings. She voyages through the tenacious climate which is
constantly cracking and reforming around her.”
Ada's concepts, themes are always so complex, and so engineered, so out of this world - unique basis for an even more unique designs. Love the geometry, the architectural and scientific futuristic forms. The future fantasy blends with a historical journey inspired by the process of evolution creating something incredibly innovative.
The vision of the brand is to create elegant sculptural womenswear.
This vision is emerging from a sustainable business practice: using organic, natural fabrics, innovative techniques to reduce waste,AZO-free dyes (not turning into cancer causing chemicals); even in her studio there are eco-friendly light bulbs and cleaning products.
Another plus that puts her brand even closer to my heart is her jewellery collection produced in collaboration with Luca Romanyi, a designer from Hungary :), using recycled plastics.
Here is Ada and my favourite pieces from her collection AW11:
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| Frozen waterfall dress |
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| Ammonite Peacoat |
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| Iceflow dress |
and have to say I have some favourites from her PYRAMORA SPRING SUMMER 2011 collection as well.
cannot wait to see her exhibition today at Somerset House :)
xxx
Kingu
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